Hugo
In the world of groceries, "Hugo" emerges as a beacon of user friendly way of shopping. This project encompasses the need of accessibility for all users.
In the world of groceries, "Hugo" emerges as a beacon of user friendly way of shopping. This project encompasses the need of accessibility for all users.


2021
PRODUCT DESIGNER
BRAND DESIGN
CONVERSATIONAL DESIGN
ACCESSIBILITY
USER RESEARCH
Problem
Grocery shopping wasn't accessible to all users, and existing solutions relied on third parties to bridge the gap. The goal was a chatbot and voice agent that let anyone complete a grocery order independently.
Approach
I built the brand identity, tone of voice and journey mapping from scratch, then worked with a developer to implement the conversational flows in Dialogflow. This wasn't just building a chatbot, it was building an identity that didn't exist before, one that had to hold up in both text and voice.
The challenge went beyond building a functional conversational interface, it was about establishing an identity that didn't previously exist, one that had to feel trustworthy, intuitive, and inclusive from the very first interaction.
Outcome
By the end of the project, we had a fully working chatbot ready for deployment. While budget constraints on the client's side ultimately paused the rollout, the solution validated the concept and left the client with a clear, tested path to implementation when resources allow.
In the world of groceries, "Hugo" emerges as a beacon of user friendly way of shopping. This project encompasses the need of accessibility for all users.


2021
PRODUCT DESIGNER
BRAND DESIGN
CONVERSATIONAL DESIGN
ACCESSIBILITY
USER RESEARCH
Problem
Grocery shopping wasn't accessible to all users, and existing solutions relied on third parties to bridge the gap. The goal was a chatbot and voice agent that let anyone complete a grocery order independently.
Approach
I built the brand identity, tone of voice and journey mapping from scratch, then worked with a developer to implement the conversational flows in Dialogflow. This wasn't just building a chatbot, it was building an identity that didn't exist before, one that had to hold up in both text and voice.
The challenge went beyond building a functional conversational interface, it was about establishing an identity that didn't previously exist, one that had to feel trustworthy, intuitive, and inclusive from the very first interaction.
Outcome
By the end of the project, we had a fully working chatbot ready for deployment. While budget constraints on the client's side ultimately paused the rollout, the solution validated the concept and left the client with a clear, tested path to implementation when resources allow.
In the world of groceries, "Hugo" emerges as a beacon of user friendly way of shopping. This project encompasses the need of accessibility for all users.


2021
PRODUCT DESIGNER
BRAND DESIGN
CONVERSATIONAL DESIGN
ACCESSIBILITY
USER RESEARCH
Problem
Grocery shopping wasn't accessible to all users, and existing solutions relied on third parties to bridge the gap. The goal was a chatbot and voice agent that let anyone complete a grocery order independently.
Approach
I built the brand identity, tone of voice and journey mapping from scratch, then worked with a developer to implement the conversational flows in Dialogflow. This wasn't just building a chatbot, it was building an identity that didn't exist before, one that had to hold up in both text and voice.
The challenge went beyond building a functional conversational interface, it was about establishing an identity that didn't previously exist, one that had to feel trustworthy, intuitive, and inclusive from the very first interaction.
Outcome
By the end of the project, we had a fully working chatbot ready for deployment. While budget constraints on the client's side ultimately paused the rollout, the solution validated the concept and left the client with a clear, tested path to implementation when resources allow.