This project centered on improving the user experience of the Isero website. I designed and facilitated a 6-hour design sprint, guiding the team through problem definition, solution ideation, and prototyping culminating in an A/B test to validate two competing solutions against real user behavior.
2022
FACILITATOR
USER RESEARCH
FACILITATING WORKSHOP
DESIGN SPRINT
USABILITY TEST
Problem
This project centered on improving the user experience of the Isero website. The current homepage had a 23% exit rate on mobile view. The goal of this sprint was to identify a solution that would increase user engagement and reduce early drop-off.
Approach
Rather than explaining the team how a design sprint works, I designed and facilitated a 6-hour design sprint, guiding the team through a structured process of problem definition, ideation, and rapid prototyping.
I split the team into two groups, each pairing at least one UX designer with one developer to ensure both design and technical perspectives were represented.
Within that single session, we moved from an ambiguous UX challenge to two distinct, testable solutions. A pace that would typically span several weeks of design work.
Outcome
To avoid relying on internal opinion, we validated both concepts through an A/B test with real users. The winning solution, Solution A, led to a 1,3% increase in engagement with the homepage, confirming that the sprint delivered both quickly and effectively.
This project centered on improving the user experience of the Isero website. I designed and facilitated a 6-hour design sprint, guiding the team through problem definition, solution ideation, and prototyping culminating in an A/B test to validate two competing solutions against real user behavior.
2022
FACILITATOR
USER RESEARCH
FACILITATING WORKSHOP
DESIGN SPRINT
USABILITY TEST
Problem
This project centered on improving the user experience of the Isero website. The current homepage had a 23% exit rate on mobile view. The goal of this sprint was to identify a solution that would increase user engagement and reduce early drop-off.
Approach
Rather than explaining the team how a design sprint works, I designed and facilitated a 6-hour design sprint, guiding the team through a structured process of problem definition, ideation, and rapid prototyping.
I split the team into two groups, each pairing at least one UX designer with one developer to ensure both design and technical perspectives were represented.
Within that single session, we moved from an ambiguous UX challenge to two distinct, testable solutions. A pace that would typically span several weeks of design work.
Outcome
To avoid relying on internal opinion, we validated both concepts through an A/B test with real users. The winning solution, Solution A, led to a 1,3% increase in engagement with the homepage, confirming that the sprint delivered both quickly and effectively.
This project centered on improving the user experience of the Isero website. I designed and facilitated a 6-hour design sprint, guiding the team through problem definition, solution ideation, and prototyping culminating in an A/B test to validate two competing solutions against real user behavior.
2022
FACILITATOR
USER RESEARCH
FACILITATING WORKSHOP
DESIGN SPRINT
USABILITY TEST
Problem
This project centered on improving the user experience of the Isero website. The current homepage had a 23% exit rate on mobile view. The goal of this sprint was to identify a solution that would increase user engagement and reduce early drop-off.
Approach
Rather than explaining the team how a design sprint works, I designed and facilitated a 6-hour design sprint, guiding the team through a structured process of problem definition, ideation, and rapid prototyping.
I split the team into two groups, each pairing at least one UX designer with one developer to ensure both design and technical perspectives were represented.
Within that single session, we moved from an ambiguous UX challenge to two distinct, testable solutions. A pace that would typically span several weeks of design work.
Outcome
To avoid relying on internal opinion, we validated both concepts through an A/B test with real users. The winning solution, Solution A, led to a 1,3% increase in engagement with the homepage, confirming that the sprint delivered both quickly and effectively.